Most IT professionals have a very clear understanding of the value of business continuity and the urgency with which they should be deploying disaster recovery solutions. With their position on the ground level of enterprise operations, IT members have an unobstructed view of the fallout that could result from a network or service outage. Enterprise leaders may have difficulty foreseeing this scenario as they do not possess the expertise and experience needed to accurately visualize how the dominoes will fall. That is why IT administrators must make a more concerted effort to establish the case for disaster recovery solutions in a manner that presents clear business value.
As CRN contributor Jeremy MacBean noted, most executives are more concerned with IT focusing on its system management duties than pursuing a robust business continuity plan. IT professionals need to cut through the indifference toward disaster recovery and the willingness to ignore the technology until a legitimate emergency occurs. Although it would appear that the most effective way to demonstrate the value of disaster recovery is to outline the potential problems that could occur in its absence, MacBean suggested that IT take a more positive approach to the issue.
Make disaster recovery business-friendly
Instead of raising the specter of fear to drive executives into the arms of business continuity solutions, it may be more effective for IT administrators to discuss the opportunities for success the technology presents. For instance, high-quality disaster recovery tools allow organizations to achieve a consistency in its service delivery processes. With these assets in place, businesses can offer their customers some of the most reliable services in their field. In turn, marketers can use this durability as a selling point to distinguish the company from its competitors and drive customer conversion rates.
Channel Partners Online contributor David Byrd agreed that a more business-focused mentality was needed to properly convey the benefits of disaster recovery to non-IT users. He noted that resiliency in the face of disruptive emergencies is the sign of a successful organization that will likely remain competitive and succeed in its marketplace for years to come. Again, business continuity is not necessarily about putting a last-ditch safety measure place as much as it is about enhancing the overall performance and operability of an enterprise.
To get the most value out of business continuity practices, organizations should employ disaster recovery automation solutions. When an emergency occurs, there’s no guarantee that experienced IT employees will be on hand to carry out manual tasks. By automating the disaster recovery process, enterprises can quickly launch the relevant jobstreams and address a service disruption without delay.
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