How does an iPaaS work?
In the simplest terms, iPaaS solutions take actions based on data generated from defined triggers using “if this, then that” (IFTTT) logic. These real-time, event-driven triggers set off an immediate action. For example, if you receive an email marked as urgent, then an iPaaS solution might create a follow-up reminder on your calendar for the next day.
While that underlying framework of trigger and action is always at play, iPaaS capabilities extend far beyond simple use cases. If you capture data about an address change from the US Postal Service, for example, then an iPaaS solution can create a record in your CRM to alert relevant team members about an opportunity to sell a mortgage or homeowner’s insurance. This same “if this, then that” logic can be applied across any mix of applications in your organization.
These solutions typically come with a selection of pre-built connectors, greatly lightening the burden of integrating disparate systems that don’t necessarily “speak the same language.” And because an iPaaS is often equipped with a very simple user interface, it empowers citizen developers to build integrations that previously required significantly more time and expertise.
Not only can these citizen developers build integrations, but they can also trace workflows through the system. iPaaS solutions provide visibility into integration workflow change history and execution, allowing business users to view information on the triggering object and all subsequent steps in the workflow without support from IT.
Though iPaaS connects on-premises and cloud systems, it will always run as a fully managed cloud solution, meaning no maintenance for IT teams.